#LeadingLadies: Why women-preneurs undervalue themselves

When Sheree Rubinstein embarked on a corporate law career at a top firm, she quickly saw the impact that a male dominated business environment can have on the opportunities and lives of women.

“I never knew about gender inequality in the workplace before that,” Sheree says. “I never called myself a feminist, it just wasn’t on my radar. Working in an environment that was very hierarchical, I realised that gender inequality is a big issue.”

Sheree began to investigate more about the problem, going to talks and reading books like Sheryl Sandberg’s Lean In. She says what she discovered “opened my eyes up”.

“Through that journey I found a very strong passion for supporting women.”
Sheree decided to leave her stable, well-paying role to do just that, however concerned friends and family asked, “Are you crazy?”

Sheree admits she didn’t know how she would do it, but believed in her goal. She worked for women’s charity Fitted for Work, and put her savings into testing business concepts designed to help entrepreneurial women. Along the way, she was awarded the 2016 Victorian Young Achievers Leadership Award, a testament to her courage in forging her own path.


Un article Pulse de Anna O’Dea : #LeadingLadies: Why women-preneurs undervalue themselves