GRAIN de SEL VDB : Eviter de tomber dans l’effet COM (purpose washing) avec la définition de la raison d’être?
Approche collective inclusive, belle occasion pour créer du lien, partager, donner la parole aux collaborateurs et entretenir le dialogue avec les parties prenantes.
Concrétisation dans la gouvernance, la stratégie, le management, les indicateurs, etc.
Et pour celles qui vont plus loin en adoptant un statut officiel d’entreprise à mission voir le Dct Raison d’être
« Être entreprise à mission, ce n’est toutefois pas un label, précise Laurence Méhaignerie, présidente et co-fondatrice de Citizen Capital et membre fondateur de la communauté des entreprises à mission, c’est un dispositif légal qui s’inscrit dans la continuité de la RSE et qui permet d’afficher publiquement ses ambitions. L’entreprise à mission est libre mais regardée. »
#MustRead : Entreprises à mission… mission accomplie ? Maddyness
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I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.